This thesis project began with the question: How can design and advertising be used to support services that are less harmful to the environment? The project uses a community-based approach to raise awareness of a free clothing store on USC's campus, the Carolina Closet. Shifting the focus to values of longevity, community, and circularity in systems, this thesis supports alternate, sustainable models for the fashion industry. The project includes an integrated campaign promoting the Carolina Closet, a digital platform, and a publication. The campaign repositions the Carolina Closet as a trendy, energetic, and accessible resource. The number of items taken increased by 62.4% following the implementation of the campaign in February. The project ultimately provides an example of an applied sustainable design practice and hopes to inspire other designers to support similar services in their local community.