The Ad Council asked to inform the public about a South Carolina blue law. The campaign encourages self-expression and individuality through clear and positive communication. The visual metaphor draws on Carl Jung's mask theory in psychology, emphasizing the importance of shedding layers of false personalities. Bold, vibrant colors brought in inner child nostalgia while remaining true to the goal of positive messaging. I ripped construction paper in multiple colors and formed abstract faces and masks with the resulting shapes. Transitioning to screen, I developed the concept of swiping through layers, with each layer revealing further information on the law and the campaign. After the campaign presentation, 94% of the audience understood the messaging and calls to action extremely quickly. 100% said the campaign has great information hierarchy. 5/5 for creativity, clear archetype, and user success in learning about the law.